sorry, should have been more explicit... what i meant to say, was that there are no decent Digital backs for the hasselblad v system... as in not tethered, with decent battery life, and around the 10,000 dollar mark... which i couldn't afford, but would be more affordable, to some, who don't need autofocus, etc. (h system) Also, instead of keeping up such a system that has a great following, and focusing on that, regardless of it being film... they decide to create the lunar, which is a sony body, covered in hasselblad logos, and sell it for over 10 times it's worth... the people at hasseblad corporation obviously have their head so far up they're ass, that they refuse to listen to the mockery that arose from this body.