Well, not quite. The professional market is driven by digital need-it/want it-now. Not analogue "be with you in two shakes of a lamb's tail...".
Hasselblad is no doubt responding to the booming market. A boom, incidentally, I am quite happy to bypass.
Apparently Hasselblad are moving heaps of those high-end H-series cameras. God, they cost as much as a nice new car here in Australia.