Avedon at #1? Adams at #23? While I don't have a problem with Adams not being #1, I'd surely put him in the top 10. Further proof that this is just one person's (or one editorial team's) fantasy and far from definitive. Roger Fenton deserves credit for inventing war photography, but Mathew Brady and Alexander Gardner brought it to the world's view. And you have to love this comment about Patrick Demarchelier:

Where Testino brings glamour to fashion, Demarchelier brings sophistication and understated glamour to all of his images.

So somehow Demarchelier's glamour is different from Testino's glamour? I guess his is more "understated" than Testino's, but given we're talking about fashion photography, that's hair-splitting at best.