Interesting idea, but how are we supposed to associate the feedback provided in this thread with the individual seller? For example, in a post above, we read about seller "katie" -- but how am I, a buyer considering buying something else from katie, to access this feedback? Search on "katie" and get everything associated with that word? There are good reasons why big websites like eB*y link the feedback directly to the seller in a manner that permits a potential buyer to easily access the feedback.

Not trying to rain on a good idea, but concerned about implementation...