Great detail can often be the clincher, the wow factor. A good subject and general composition are more important, but not the added spice or
butter on the bread that can often make the difference between an interesting print and a great one. If you put two identical compositions
side by side, one with intricate detail and one without, there is no contest. This has been my experience for a long time. And it's especially
case nowadays when people are accustomed to seeing fuzzy advertising displays and even nauseatingly overblown museum images. Viewers
might not be highly educated concerning this of that media, but the normal person can sure as hell quickly tell the difference in content.
But Mark - how does black and white versus color factor in this kind of discussion? Richly detailed prints can be made in this mode too,
or not so if that your choice.