I've never been a marketing nor manager person, but if Kodak really was in love with film, as this article proposes, they should have fought digital in the marketplace. Imagine a commercial, early 90's, maybe even as late as the early 2000's. Two photographers, maybe a son, and a daughter, all excited about the photos they took on vacation. When mom or dad asks to see some pictures, sister brings out a photo album, so does sonny. But when pop asks "Hey son, can you make me a copy of this print?" sonny replies, "I'd love to dad but my hard drive crashed and I lost all the files..." but then sister says "Oh that's ok, I got it too. Let me get the negative..."

I'm not saying Kodak would be all profitable and peachy now, but maybe, just maybe, SOMEONE somewhere could have developed a marketing strategy to show people what advantages film had over digital. And they could still launch such a campaign today, only pointing out how cool and retro film is...