Quote Originally Posted by PKM-25 View Post
Eastman Kodak Co. chose Steve McCurry to shoot the last roll of Kodachrome that was manufactured. He shot it in a $2,449.00 Nikon F6 along with a D700 to check lighting until it was absolutely perfect then exposed the film.
I'm kind of disappointed. For the "you push the button, we do the rest" company, one might hope that their high-profile product would end its days in the world of vernacular photography---used the way millions of customers always used it, to take dubiously-focussed snapshots of Aunt Muriel and Uncle Vernon standing beside their new Chrysler.

See, this is why major multinationals don't use me for high-profile marketing campaigns.