Quote Originally Posted by benjiboy View Post
That's true it's the law of diminishing returns.
True, but it's a return none-the-less, so any business that considers itself an upscale vendor must chase it. The only other path is the race to the bottom, a la Walmart and The Dollar Store business plan. (I once broke a pair of dykes with my bare hand. They came from the $0.99 cent bin at my local Rexall Drug store.)