The general practice, not just for this Agfa product, seems to be that the expiry date is set when the master roll is taken from cold storage, usually for 2 to 3 years later. The only roll of APX100 I have floating around came from Agfaphoto (Lupus Imaging) about 2 to 3 years ago. The batch number is UDO 699 and the expiry date 01/2013. I think the operative part of the batch number is the 699 - the letters probably are a code used by the packager, which in this case very much looks like it was the late lamented Ferrania.