Its not a bright sunny day film in my experience. Fridge them for autumm or winter and use Portra for bright daylight. It is very difficult film for post processing and not a velvia quality greens or sky. I bought mine at the start of the summer and I saw some excellent evening , low contrast diffused daylight photography at sea side like japanese estamps at flickr. Visit there and you will discover pluses and minuses.
There is a extra layer at this film and night photography is successful.

Except Ektar , I prefer all kodak film on fuji. But velvia is an marvellous film.