Or Harman could subsidize those involved in training people in darkroom printing with discounted chemistry and paper (within feasible limits and based on feedback). This would both promote Ilford chemistry and encourage the preservation of the craft.
The guy who taught me used Ilford chemistry so I use Ilford chemistry and If I ever help someone with printing I would most likely use Ilford chemistry and papers.
I have been discussing a similar prospect with a friend of mine in Switzerland who owns a photo store and lab. He has started offering courses on lomo and Ilford pinhole and developing to youngsters so that they can get turned on. The ideal would be to get the local community involved in locale funding and to get vendors involved in some kind of sponsorship (discounted chemistry for example)