Perhaps a batch of Neopan 400 was made after it was off the market for a while. The existing stocks would be gone and if it still sold slow then Fuji decided that there was no future for it. As for Provia 400X well I can't say how sad I am. The loss of Kodachrome was bad this was my last hope to keep me shooting E6. I really hate the over saturated lower speed offerings. I guess it will be all B&W film or digital color for me from now on.