Kodak and Fuji do not need billions of customers, but they do need millions. And I have never heard that Kodak can produce enough in ten seconds to meet world demand for ten years.
Hyperbole usually makes the point more effectively. But whether it's billions or millions, ten seconds or ten days, the fundamental point remains. If the point wasn't valid, the film manufacturing industry wouldn't be in this mess in the first place.
"Hate is an adolescent term used to stop discussion with people you disagree with. You can do better than that."
—'blanksy', December 13, 2013