By chance I was watching TV5 Monde, an international French channel (in French), last night when they showed a program about women's cosmetics -- whether they work, what they're made of, how they're marketed, etc. (stick with me here...) It was interesting in part because of the psychology that goes into why (mainly) women will pay increasingly high prices for products that are primarily water. And now the manufacturers are focusing on the other market: men. As their closing segment, they showed an upscale product introduction of a new product made by -- Fujifilm! They even had a Fuji rep on screen saying that though digital was wiping out their analog film sales, they had taken all the expertise the company had developed in collagen (for film) and came up with a new line of high-priced cosmetics.
So if you're wondering what Fuji is doing reducing their film offerings, clearly they've discovered a new and much more lucrative market to concentrate on!