Quote Originally Posted by Wolfeye View Post
I don't know why Fuji made the deal though; it undercuts the sales of a current product.
What matters most is total profit, not just profit per roll. There are some shooters who would just stop shooting slide film if they had to pay the full Fuji price. Better to earn a little less on some rolls but still bring in more total profit. It also keeps the labs processing it. Without commercial labs the sales of E6 would drop off.