Apple turned in a good quarter only when applied to the "market's expectations". These were set up days earlier by sapper analysts who overstate, with full knowledge, their expectations of Apple's price drop. Apple "beats the street", everybody cheers and the charade goes on. Fact is Apple was down, what, 22%? I'm OT enough as it is but, believe me, there's a rogue Nobel out there for anyone who studies stock analysts's "failures" rather than their methods.
A collaboration with Ferrari is a not-so-rare marketing ploy. Colnago did it too: More curves, that paint color, that horse, done. Enzo too would be as heartsick as would Hasselblad.
You took the words right out of my mouth. Now up $20.00 in pre-market. I'm not touching it.