Quote Originally Posted by analoguey View Post
I don't buy that first argument. When were hassies anything but premium? The ones that actually got screwed over by everything digital are in-fact the yashicas konicas etc.,
Really--Hasselblad's primary market for some time now presumably has not been film cameras, but high-end digital studio cameras, the ones that cost $30K+. The real problem for Hasselblad is not that there's no market for 503's, but that the market for $30,000 cameras is being eroded by $5,000 cameras. I would think that what their buyers really want is not a $5,000 Nex-7 (no one wants that), but an $8,000 H4D.