Quote Originally Posted by Moopheus View Post
Really--Hasselblad's primary market for some time now presumably has not been film cameras, but high-end digital studio cameras, the ones that cost $30K+. The real problem for Hasselblad is not that there's no market for 503's, but that the market for $30,000 cameras is being eroded by $5,000 cameras. I would think that what their buyers really want is not a $5,000 Nex-7 (no one wants that), but an $8,000 H4D.
Exactly right!

So much of this is driven by the sensor fabs. I wonder if they are even going to bother making MF digital sensors in the future. The market is just so tiny. Better to sell a zillion tiny sensors (in phones) than a few thousand big ones, even if you get $5k per for them.