Quote Originally Posted by Thomas Bertilsson View Post
With the new camera they are entering the realm of items that are rebranded and old model Sony. How is that premium?
Absolutely! It isn't. That's why I think it's stupid. That's what Moorpheus hinted at as well, I think. (though I probably bit off too much on the car analogy, I reckon! ;-) )

Quote Originally Posted by Thomas Bertilsson View Post
It is a fact that people are ditching cameras for iPhones and the like. What would you do if you owned Hasselblad today?
Target the large premium market in Asia. No-brainer really.


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