The real problem is the capitalist drive for endless expansion: obviously, like the makers of fine mechanical time pieces for a company like Hasselblad is impossible to expand rapidly and endlessly, and at the same time maintain their traditional identity. The other huge problem is modern capitalism speculative investment climate: rapid capital inflow and outflow have a devastating effect, not just on companies, but on entire countries (Spain and Latvia housing bubbles are the first to spring to mind). Looks like Hasselblad is a dead man walking.