Be aware that this all is a statement of intent. As hinted at repeatedly here at Apug the market at least for middle of the road films is marked by the price. And with C-41 films still available for about a Dollar from high productive competitors, how could a new enterprise described as low volume compete with them?
by offering sizes not available elsewhere, getting them hooked on that film, and then because we often use multiple cameras, easier to standardize on a look we are familiar with so they buy a bunch of different sizes for the same film type... or at least own the market in that format since no one else is making it.
That's my idea anyway.
~Stone | "...of course, that's just my opinion. I could be wrong."~Dennis Miller