They'll be thrilled beyond belief!
Which, to bring things full circle in this thread, may someday (but not yet today) equate to a small niche market opportunity that may be available to any right-sized film manufacturer with access to the technical resources required to make that happen, should future (or as we've heard, possibly even current?) market realities allow for it.
Such a company would be derelict in their responsibilities as a business not to have at least discussed the eventuality. Words uttered at long-term strategy meetings don't really cost anything. Words NOT uttered at those same meetings can, as we've seen over the last 5+ years, cost everything.