Stone, keep in mind that the price you pay at a brick & mortar or online store for the Kodak or Fuji brand includes overhead for the retailer, plus they need a little profit. Typically retailers like this operate at a higher expense than the dollar stores.

Also, when film is "rebranded" for a "dollar" or "pound" store, Kodak or Fuji make less per unit than if they sold to Freestyle or B&H. However, they get a contract for a very large volume, which helps make up for the loss.