Quote Originally Posted by railwayman3 View Post
Unless you have inside knowledge of Poundland, you're making huge assumptions about them and about Agfa.
No inside word on Poundland, just a working knowledge of manufacture and retailing. If we see large stocks of in-date currently produced film re-appearing, you win.

The problem for a manufacturer like Ilford, is the colour market is niche and niche markets are unpredictable. Current film users are split into those buying better and those buying different. 'Better' users prepared to pay the market rate for technologically sophisticated products like Portra 400, Ilford's monochrome products, Fuji's transparency film, etc. Include larger format buyers in this category.

'Different' buyers want the film look and ability to use classic equipment but are relatively undiscerning about absolute quality. They are typically film scanners, not printers, and will tweak characteristics in or out in post production. Such buyers are highly price conscious. They're the group over-stockers and re-branders are looking for. The second market relies on a healthy quality sector. The disappearance of various high tech films, some of quite recent vintage historically speaking, suggests there is no longer a sufficiently large number of buyers to maintain production in that sector. The success of Lomography points to the opposite being true, manufacturers are more likely to make money on re-branded vintage products than innovative ones.

Never say never, but in current market conditions I see no reason why Ilford would want to get caught between a disappearing bespoke colour negative market, and retro/hipster brands, with fire sale merchants undercutting the middle.