Do a little research on the Kodak anti-trust case before you call it dumb.
Would you pay $100 for a roll of C41 film and developing? That is what it used to cost in today's dollars.
And Kodak was in a habit of buying it's competition then shutting them down or raising he price of the product after they owned the it all.
We only got some price adjustments when Fuji came on strong in the USA.
Could you buy kodak film without the process payed?