Coming late to the party here....

How much has the film market contracted over the past 20 years? 90%? 95%? 99%?

I don't see any way for any manager to "manage" that transition and look good doing it. From a business perspective, it was a bloodbath that Kodak didn't create and couldn't control. If there is a future in film manufacturing, its going to be done by much smaller companies. Big companies do not turn into small companies gracefully.

It is my earnest hope that there is a small Kodak waiting to emerge that will profitably produce film into the indefinite future.

I also think there is a marketing strategy that could work to bolster film sales. Lots of people are turned off by the ever-accelerating treadmill that is modern society. I'd like to see film marketed as something that is "Beautiful. Permanent. Real."

I wonder if something like this would resonate with "the kids these days"...