I keep saying the same about advertising, all the film companies should get together and do a group add campaign to remind people about film, many people think it's not even made anymore, so that would boost awareness, this can't be done by just one company the cost is too great for a worldwide advertising, but if you all came together for that one project it could really help inform people about film and also get a younger generation interested in it more than just lomography hipsters...

"Go use your dads old camera again" "capture some memories that last!" Etc.
I agree with you. Difficult to do though. Most companies in the industry come from the old days, have huge overcapacities and hope for their competitor to exit soon so they can take over his market share. I do not agree with this. I think we can actually start increasing the level of sales again with a campaign like you mentioned and gain additional business. But most decision makers in the industry are not exactly young and interested in whatīs happening 5 years from now....

Mirko