Ferrania has been around for a long time. They made a lot of the house branded color film (both negative and reversal) in the 70s though 90s, although they existed earlier. In Europe, they also distributed film under there own name. I think they were the ones who made 3M's film. Quality was considerably worse than Kodak, but price was a good deal less, too.
I use to buy the 3M film (employee discount) and it was garbage. Very green cast. Even if it was free you would not want it. Hopefully, this will be better.