Omaha,

Agreed with everything you say, I hear it on a near-daily basis while out shooting paid work. I think the big problem is that never in the history of photography has the influence of marketing through hype been as powerful as it is with the digital and internet age. Film and related materials does not have that kind of budget so it is up to us, the current film user to promote it ourselves and keep suggesting companies like Ilford and the Kodak UK Pensioners to do the same.

But it will never match the massive line of bull the digital companies feed the world, so while we can't win them all, hopefully we will win enough...