By then everyone will be loading the reengineered—and easily available from multiple other distribution sources—Ferrania C-41 and/or E-6 color films into their roll cameras and film holders. They will have discovered that "Hey... Guess what? This stuff isn't so bad after all..."
They will also have learned to live with any minor quality-control issues just fine. If it's an especially important photograph, they will simply push the button twice or flip the holder over for insurance. Just like St. Ansel, Uncle Earl, and everyone else did for decades. No big deal.
The Kodak-brand mindshare will just continue fading into the dim past...