I live in a village, (1,500 people), in the south-east corner of France.
From what I've seen so far, the only other people taking pictures are tourists snapping away with their digitals.
But, there must be at least one more of me, because our local store always has at least one copy, every month, of a serious photography magazine. I've thought about ways to find out who buys it, besides me.
We regularly spend time in Nice, and the two camera stores there carry popular films.
And yes, it's a really beautiful area.