I truly believe "the kids these days" are longing for something, anything authentic in their lives. For many of them, proper film photography can fill that roll.
KR is something of a provocateur. He loves to tweak his audience, most of whom don't even suspect they are being had.
But its all right there if you look for it. He openly discusses his views eg "Bad rich amateurs think fuzzy B/W images of poor people are art." - How can you not love that?
I've bought some film and chemistry from Adorama recently. I used KR's referral button, just to toss him a bone. I truly do appreciate his efforts.