Sounds interesting, mr rusty. Pity the website doesn't mention what the analogue products are in terms of films, paper and chemicals with prices.
It looks as if it will ship stuff beyond local Lancs postcodes as well but without mentioning items and prices it is unlikely to attract much if any mail order business
As a matter of interest how did its prices compare with other mail order retailers such as AgPhotographic, Firstcall, Silverprint etc?
Sometimes a long established shop with long established owners and maybe limited overheads can be in a position to compete.