I keep saying this...
That so-called new Kodak marketing company (KPP, is that the new acronym??) needs to get off their duff and get moving. The more people who read the above—and similar—headlines, the deeper the hole they're digging themselves into. And everybody knows The First Rule of Holes, right?
By not speaking up in opposition they are passively confirming that misinformation simply by not actively refuting it in the marketplace. And these days crowd sourcing sites and blogs are part of the marketplace.
They did (or didn't do) exactly the same thing when they killed off Kodachrome. Good lord, I can't tell you how many people who knew about my interest in film contacted me to express their heartfelt sympathy for "the final death of Kodak film."
Where are these KPP guys???