I think so far everyone is missing the point I am trying to make. I don't believe that the backers on kickstarter are well-established photogs at all. Have you watched the video? http://www.kickstarter.com/projects/...-portrait-lens presented by young people IMHO aimed at young people. I believe this is part of the "vintage" movement that is embracing old style fashion, clothes, cars. http://www.yourvintagelifeblog.com/ a quick google search for vintage, retro, etc brings up 10000s of hits. (or is this mainly a UK phenomenon only??). Whatever. It's interesting.