Quote Originally Posted by Poisson Du Jour View Post
It's not Fuji that is killing the film, but the retailers! This has been known for a long time now and is commonplace. The wholesale price is close to $20, a reasonable addition might be $5.00 on top of that, but no. How do you explain an additional $23 on top of getting it in for $20 at the retail end?
A 20% margin (aka a 25% markup) is a great way to go out of a retail business quick unless you have very quick turnover.

B & H can probably do it. Most smaller stores probably cannot.

A $20 wholesale cost is the problem.