Quote Originally Posted by MattKing View Post
A 20% margin (aka a 25% markup) is a great way to go out of a retail business quick unless you have very quick turnover.

B & H can probably do it. Most smaller stores probably cannot.

A $20 wholesale cost is the problem.

Well a $20 wholesale price is common on myriad small photographic products in retail, it is not restricted to film. I think the wholesale price on cable releases must be something like $45; most cost more than $80 to $90 here, which is quite extravagant for something made in China...