And have a look here:

Fuji has growth rates of 20-25% p.a. with their Instax system. That's impressive, isn't it?

Compare that with the digital market: Due to CIPA last year
- compact digital cameras: - 50% (it is also the second year with minus 50% sales; this market is in free fall)
- DSLRs: - 25% (and they expect another minus of 20-25% this year).