And to 95% of amateur photographers it DID replace analog.
It wasn't hijacked by marketers, the marketers worked for the companies that invented/developed the medium.
And it did replace analog for very good reasons, or all these pros would not be using it. They weren't sold a bill of goods, the advantages were and are very real.
Now you can argue that it's for better or for worse but nobody was hoodwinked into this conversion. I converted very late in the game for the main reason I wasn't convinced yet that the materials were archival, now I am.
And nobody is denying its not a cash cow for corporations but if the benefits were not there, the conversion would not have followed.
I know, everyone has a story of someone who "went back" but one in a million is not a trend, it's just a personal choice.