Still, I do see this as a positive step. Any investment in traditional photography is welcome, and Ilford/Harman has done a lot in that regard. Swan being behind all three doesn't bother me, as long as they continue to keep quality up to their current levels (both the Swan and The Darkroom brands). It would kind of suck if the Ilford processing was the same as the others, just with prettier packaging, for a higher price. However, if anything with the Ilford processing is different, then the slightly higher price is justified. Would the average consumer see the difference in film processed in Ilford chemistry as opposed to Clayton? Maybe. Maybe not. But at least it is different, so it would not be an attempt to be deceptive on the part of Swan/The Darkroom/Ilford.
Last edited by Ten301; 08-27-2013 at 03:21 PM. Click to view previous post history.