Yes of course you can't give a blanket damnation of digital images being uncreative, because many are excellent, and I enjoy looking at a well crafted photo from wherever it originated. The article was interesting and I can't comment on it's accuracy, but DI has relegated camera stores and photofinishers to the history books, and left film manufactures limping but still with good vital signs.
Interestingly,there is a local radio show about photography, where the host discusses various techniques etc, and while she has a lot of good ideas, she did say that film photography was well and truly dead and buried. Once that would have irked me, but now I just load up another film!