Quote Originally Posted by Valerie View Post
Several years ago Kodak was promoting one of their color films and was sending rolls out to interested customers. I don't normally shoot color, but I did not pass up the opportunity to get a few free rolls!
Over here when Kodak introduced new films they gave out request forms at least to commercial photographers for sample films.

At the introduction of Ektar 100 at Photokina they gave 1 sample away to those who showed interest.