PKM yep absolutely agreed. The author is doing the typical sensationalist "look what I can observe! I'm so smart" crap most of the "opinion" based journalists do.

I also heavily dislike his implications that Kodak is no longer making film. That pisses me off (and no AgX I don't want to hear about KPP technicalities).

In short another "film is dead" article at it's core with the self appointed hearse chasers trying to garner attention from it.