I bought mine as an alternative to buying Hassy equipment because it was far too expensive for me. I don't know anyone else that shoots Bronica. I'm a college student and there are other people that shoot film in the program I'm in, but none of them shoot medium format. The teacher for my current class, Marilyn Cook, has been shooting for years and used a Bronica setup apparently. She also apparently kept her system and uses one of her lenses on her Canon DSLR with an adapter.