Bronicas were not cheap. When you could spend $1000-1200 to buy a top of line pro grade 135 SLR with TTL metering and a normal lens, a Bronica ETRSi 645 format body+lens+metering finder+film back was about $2500-2800.

I was attending a wedding photography symposium in the 1990's and someone at my lunch table commented that he was from Florida, and most photographers in his part of the world shot with Bronica simply because they didn't want to tie up quite so much money in paying for Hassy bodies and lenses and accessories.