Astonishingly expensive, but looking at the prototype they have concentrated on making the device pretty rather than functional. I can't help thinking a pinhole-camera kit would do far more for an individuals photographic understanding.
One could equip an entire (secondhand) temporary darkroom for the same price, without the pixels. As a deliberate anti-tech plan I may have to make a 'neg' carrier out of foamboard for my non-smart mobile, as a proof of anti-hipsterdom.
Hmmmm, this sounds like I'm a grumpy-old-man (TM). . . what is one supposed to say? Something about children and front-gardens I think.