Typically, Rolex service centers are confronted with utterly worn-out movements. Joe yuppie buys a watch, all he knows or cares about is that his yuppie pals are impressed. So he wears the watch until it stops or misbehaves, by which time it's been running for years - or decades - without proper lubrication. Last I knew, Rolex was charging around $600 USD flat rate for "servicing" - which included a new mainspring, mainspring barrel, second wheel and bushing, parts for the autowinding mechanism, and other parts which typically suffer when the watch is neglected. Then Joe y. badmouths Rolex watches and service. A simple cleaning could be had for around $200 USD, if the watch was sent in soon enough that that was all it needed, say after a few years of wear. I am not a Rolex repair tech, but I do occasionally do work for one when he gets an older watch for which parts are no longer available so I have an "in".
Originally Posted by richard ide