We all do what we can to support the industry and continue to do what we love. I have bought inexpensive film, often expired stuff, just so I could continue shooting.
Gerald's original post was not meant to speak on an individual level. It was meant to point out that in a market as a whole, the total buying power is what dictates what gets produced and not. It comes back to supply and demand, really. We as individuals participate as a microscopic contributor to the market, of course, but it's how we collectively spend our money that matters.
At what price point is there enough profit for the company to continue producing, and at what price point can the market not afford to purchase the product anymore? Kodak may have decided that they want to make huge profit margin with each box of film, and that's fine, as long as they realize the risk of pricing themselves out of the market by reducing demand. Follow the money.
It's completely logical, and not meant to showcase the purchasing habits of any one individual.
It can be argued that Kodak made these pricing decisions in order to make as much money as they could to develop their alternative businesses. (OK, they did). Film and photofinishing products were a cash cow for the rest of the operations, and that may have skewed how they reasoned with respect to supply and demand.