Simon said that in respect of all products manufactured by Harman Technology. It was a company decision when they took over the previous management in 2005.
See when the Kentmere films were launched 4 years ago:

If you think of them as like Jessops, than you won't go wrong. Like Jessops, they only put their label on existent products: the Agfaphoto Vista range is Fujicolor by another name. When you think that the Precisa CT is Fuji Provia 100, albeit an older generation and costs a lot less, than I am thankful that Lupus is still in the business.

Thank you! I've been waiting to see AG prices for the APX 400 as the only other British retailer that has it, Discount Films Direct, is asking 4.30 a roll. See: