AgfaPhoto is also a company. (AgfaPhoto Holding)

And concerning those AgfaPhoto branded films it is not clear whether AgfaPhoto is responsible for them and Lupus Imaging only serving as distributor.
Or whether this is a sole Lupus business and AgfaPhoto Holding only licencing that brand name.

I would not go as far as Ian and speak of fraudsters. But that all is a shady business.

(Actually that shady thing started already with the shady sale of that consumer business by Agfa in 2004...)